the leader in fast fashion has declared bankruptcy protection! closing up to 350 stores worldwide, forever 21 has failed to keep up with sustainable fashion trends and online competition. the company will continue to operate its website and hundreds of stores in the US, mexico, and latin america.

the struggles that forever 21 is facing has provoked questions around the appeal of fast fashion. the industry has faced backlash surrounding the environmental impact of quickly disposable clothes and concerns about worker safety in the wake of the rana plaza building collapse in bangladesh in 2013 that killed more than 1,100 garment workers. now, younger shoppers are increasingly turning to consigned goods and brands that claim sustainability as a value. yay! forever 21 still holds onto the notion that people will want fast and cheap clothing and will continue with business as usual.

read more about the not so forever brand that is collapsing.